Being on social media is no longer enough. You need to sell there — without coming across as a salesperson.

In 2026, algorithms prioritise authentic content, short-form video (Reels/TikTok) and high engagement rates. Businesses that just post promotional graphics are invisible. A successful strategy blends educational content, entertainment and soft selling.

Tips for Immediate Growth

  • Video First: Static images get lower reach. Shoot Reels — short, dynamic, authentic.
  • Community Management: Reply to comments within the first hour. Build relationships, not just an audience.
  • Paid Advertising: Organic reach is declining. Targeted Meta/TikTok ads are essential for scaling beyond your existing followers.
  • Content Batching: Plan and shoot content in batches to maintain consistency without daily effort.

"The brands winning on social media in 2026 are the ones that feel human — not corporate."

iabco manages social media for businesses across multiple platforms — from strategy and content creation to paid campaigns and analytics reporting.